Polo

The history behind this prototype is rather interesting, as it may be the first promotional game ever created. In 1978 Warner Communications, who happened to own both Atari and Ralph Lauren, assigned Carol Shaw to design a game that would tie-in with Ralph Lauren's new cologne "Polo". It's unknown exactly how the game would be used in the promotion, but it may have been intended to be given away to customers who spent large amounts of money. Supposedly several prototypes and handwritten instructions were sent to Bloomingdale's in New York, but nothing became of the promotion and Polo went unreleased.